Win a Mercedes-AMG C43 Coupe With Your Finger During Super Bowl LII
Starting today, you can begin training your fingers to win a brand new Mercedes-AMG C43 Coupe during Super Bowl LII this Sunday, February 4.
At kickoff, Mercedes will start the “Last Fan Standing” challenge, a modern take on the classic challenge that pits contenders against each other to see who can keep at least one finger on a vehicle the longest in an attempt to win it. However, in this digital version, there is no physical car to touch. Instead, players will be required to touch and follow a virtual C43 Coupe that moves around their smartphone screen until they give up.
Like in the original game, as soon as you lose contact with the car, you’re out. The last person touching the C43 Coupe wins it. A live counter will show the number of players remaining–and how long they have managed to touch the car–as the difficulty of the game progresses.
“We wanted to get beyond the traditional game-day executions and do something that was more reflective of the social co-viewing phenomena that game day has become with people alternating between watching the big screen and socializing on the small one,” said VP of marketing for Mercedes-Benz USA, Drew Slaven.
You can visit LastFanStanding.com to start training for the challenge, set up reminders, and invite friends to play. Players can officially register on game day and read about tips and strategies for success, such as what to do when it’s time for a bathroom break. If you share on Twitter that you’re playing the game, you could win a one-time-use, five-minute timeout that you can redeem at your convenience. That could come in handy considering the game probably won’t end when the Super Bowl does.
On Sunday, don’t hassle friends and family for staring at their phone instead of watching the Big Game, because they might be trying to win a Mercedes-AMG C43 Coupe.