Volvo’s New V60 ad Might Backfire and Make you Want an old Volvo Instead
Today, Volvo released a 90-second teaser for the redesigned V60 wagon it plans to reveal next week. It’s short on specs, but you can probably assume the new V60 will be as impressive as the rest of Volvo’s lineup. It will probably look a lot like a smaller Volvo V90, use interior materials found in the XC60, and offer several familiar engine options. In our first drive review, we’ll probably tell you the V60 is a fantastic little wagon that you should seriously consider.
The problem is, even if you’re currently interested in Volvo’s newest wagon, you might change your mind after watching the video below. No, there aren’t major production quality issues, and no, you won’t see anything that makes the V60 look like a bad car. What you will see, however, is footage of several older Volvos that you’ll be tempted to buy instead. The emotional background music won’t help your nostalgia, either.
If you aren’t careful, the ad that Volvo made to sell a new wagon could lead to a quick Craigslist search for that 1800ES you’ve always wanted. Once you start browsing, there’s a chance you’ll find one that’s well-maintained and priced right. Before you know it, you might even find yourself handing over a cash-stuffed envelope in exchange for the keys to a Volvo that’s way older than the new V60 you’d been thinking about buying.
As far as we’re concerned, there’s nothing wrong with that. But Volvo’s marketing department might not necessarily agree.